ForeWord Review - Strategic Market Research

Strategic Market Research (Cover)

Beall discusses all aspects of conducting effective, targeted studies to prevent losses that every business dreads. She emphasizes the importance of body language and provides detailed instruction on how to read nonverbal communication during an interview, as well as covering the technique of getting to a respondent’s emotions. This clear-cut guide steers the reader toward accurate evaluations, backing advice with in-depth social psychology.